There’s a Saying in Copywriting…
…If You Can’t Touch The Heart Of A Prospect, They’ll Never Let You Touch Their Wallet.
Touching a prospect’s heart, soul, and sensibilities in order to evoke a response is the foundation of great copywriting. Being able to articulate emotion and coupling that with logic can be an extremely powerful mode of persuasion.
When the goal is to elicit action – whether it’s curating volunteers, getting your audience to connect to a particular cause or charity, or enticing a prospect to click the link and make a purchase – you must always stir their emotions. Without this component, your copy falls flat. Unfortunately, so will your objective. It’s pretty simple: touch their heart and they’ll let you touch their wallet.
Don’t Turn Off your Prospects – Turn Them On To Your Message.
My 22 years as a customer relations manager, dealing with, and understanding customer’s needs and wants, lends a unique perspective to my abilities as a copywriter. This first-hand experience puts me in the prime position to write compelling copy that will appeal to your customers. Anticipating those needs and writing compelling copy is how you drive sales.
Ask yourself – Are your online web marketing strategies achieving your goals?
Could they be better?
Contact Me Now And Let’s Talk About Your Next Project.